SRK announces the trailer release date of ‘Raees’ in style
UFO Digital Cinema, Excel Entertainment, and Red Chillies Entertainment are set to bring in the trailer of ‘Raees’, wherein Shah Rukh Khan to interact live with audiences in nine UFO theatres through Big Screen, while audiences across 3,500 theatres can view this interaction live on-screen. The trailer launches on December 7, 2016.
Shah Rukh will be seen interacting with the audiences of a few select cities – Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga – through the advanced UFO technology of video conferencing.
Commenting on this initiative, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez, said, “As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pleasure in pioneering the interactive digital promotional genre with our latest initiative ‘Curtain Raiser’. ‘Curtain Raiser’ empowers a brand to interact live with audience’ across our network of over 5,000 screens. We are glad to be associated with Excel Entertainment and Red Chillies, who are leveraging ‘Curtain Raiser’ to present India’s first-ever Interactive Big Screen Trailer Launch. Through this platform, Shah Rukh Khan and team Raees would be able to interact live with audiences in 9 theatres through Big Screen while audiences across 3,500 screens can enjoy this exhilarating event on screen.”
Watch the teaser of the trailer: