SS Beauty launches Diwali Campaign “Diva This Diwali’’

 India’s leading beauty destination, SS Beauty by Shoppers Stop, has launched its social media campaign Diva This Diwali as the country prepares to fully immerse itself in the festivities. The campaign encourages you glam up to traditional Indian appearances and show off your inner diva this Diwali.  Actor Gauahar Khan is the face of the campaign, while reels-popular musical artist & Youtuber Mayur Jumani composed the catchy music.

View this post on Instagram

A post shared by Mayur Jumani (@mayurjumani)

The Diwali brand campaign aims to strengthen the audience's emotional connection and SS Beauty's positioning. The ‘Diva This Diwali’ campaign has a unique flavour thanks to engaging content that encourages discussion. Mayur Jumani's music captures the spirit of Indian beauty and has festive undertones that are sure to get you moving.

Celebrating this campaign Mr. Biju Kassim – Customer Care Associate & President Beauty said, “The campaign aims to connect with audiences and celebrate the festival of Diwali with fervor after 2 years of pandemic. The emphasis is on interacting with our audience in ways that go beyond the transactional offer and encouraging them to celebrate the festival like a "Diva This Diwali" in the true SS Beauty spirit. Gauahar Khan is an ideal fit for this campaign, as she can instantly connect with the audience and can motivate them to be the Diva This Diwali.”

View this post on Instagram

A post shared by Gauahar Khan (@gauaharkhan)

Commenting on the same Gauahar Khan said, commenting on the same Gauahar Khan said, “This Diwali, SS Beauty presents some of the coolest beauty products to help customers channel their inner diva. It was exciting bringing the campaign’s soul to life through a catchy song and festive makeover. You can join in the fun by heading to SS Beauty by Shoppers Stop and grabbing makeup that best suits you. I encourage my fans to participate in this challenge, be the diva this Diwali and win exciting prizes."

Consumers can discover the right beauty products for them with SS Beauty's tailored personalization. Diva This Diwali is about defining and achieving your best beauty.

All SS Beauty stores across the country offer beauty masterclasses, make-over services, skincare consultation, fragrance discovery stations, gifting, and personalization services. The stores house the finest assortment of makeup, skincare & fragrance brands to cater to every consumer’s unique beauty needs. Visit the SS Beauty store to discover beauty experiences that inspire.