Stage set for meeting of best minds in Digital video & OTT at SCREENXX today

Stage is set for the inaugural edition of SCREENXX, a premier platform for Digital Video and OTT. One of the fastest growing markets, the Indian video OTT market will be amongst the top 10 markets globally by 2022 with a market size of $823 million (Rs 53,630 million), according to a study by ASSOCHAM-PwC. With a CAGR of 22.6 per cent during the period of 2017–2022, the Indian video OTT market is poised to outperform the global video OTT market, which is pegged to have a CAGR of 10.1 per cent during the same period. 

While different industry forums feature a session or two on OTT, there has been no dedicated industry platform to discuss the various aspects of the OTT industry in India today. SCREENXX aims to be the voice for the industry and chart out the future course for OTT. It is meant for the wide spectrum of industry stakeholders – from OTT players to content creators, brands and marketers, actors, production houses, media networks, digital leaders, captains of the entertainment industry and also the television industry. 

Set your date for SCREENXX on Wednesday, August 7, 2019 at Taj Lands End, Bandra in Mumbai from 10.30 am onwards. 

The day-long Summit will feature a wide array of speakers – OTT players, Digital leaders, Business leaders, Media agencies, Media organisations, Content producers, Film producers, Actors and more. 

Commencing the day’s proceedings will be a Keynote address by Akash Banerji, Head – AVOD Business, Voot. 

Bhaskar Ramesh, Group Head – FMCG, Technology, Auto, Media, Entertainment, Google India, will also deliver a Keynote address. 

SCREENXX will also delve on pertinent issues such as challenges and opportunities in creating ‘Differentiated Content’; the key points to be kept in mind while ‘Marketing in a cluttered environment’; what it takes to ‘Unlock the new opportunities in OTT’; speakers will also discuss ‘Why OTT should play a key role in the marketing media mix’; playing the branding game right on OTT; ‘Optimising content – Always getting a king’s share’; ‘OTT – a catch up medium or primary medium of choice’. 

Culminating the day’s proceedings will be the first ever SCREENXX Awards, celebrating excellence in Digital Video and OTT. The Awards will be presented across four major categories:

• Popular Awards
• Sector Awards
• Agency Awards
• Special Awards

SCREENXX 2019 is presented by MX Player and co-powered by Voot. Laqshya Media Group and SonyLIV have come onboard as Gold Partners. My FM is the Silver Partner. Wow Skin Science is the Gifting Partner, while Team ICE is the Live Streaming Partner. The event is managed by IBOX.