Stanza Living launches first-ever brand campaign

Managed accommodation company Stanza Living has unveiled its first-ever campaign ‘Loved by you. Approved by Moms’. The campaign prioritizes COVID measures and mom’s answers for worries about their children. Stanza Living provides vibrant, fully-furnished residences for youngsters to enjoy the best years of their lives.

Leaving home to learn, work, and build a life in a new city is a rite of passage for many youngsters. And feeling reluctant about their young adult living all by themselves in a strange new city is fairly common for moms. Getting the two on the same page about their views – near impossible. Add to this a pandemic that has upped parents’ obsession with their family’s safety needs and convincing moms just became tougher.

Stanza Living VP - Marketing and Communications Sahil Chopra said: “Parents and children rarely ever agree on anything. But with our product proposition, we are confident of bringing them together on the same page. Through the campaign, we are showcasing our top-notch residences - perfect for youngsters who are eager to live in a place that truly matches their tastes. At the same time, we are giving a peek into our robust COVID safety protocols and a strict ‘no room for error’ policy that gets nods from parents. Whenever you search for a safe harbor in a new city, you know Stanza Living is the place to choose.”

Campaign details

The digitally-native campaign will kick-start with three teaser films to bring alive a topical conflict in many Indian homes right now – after nearly two years of facing the pandemic, the aspirating young adults of India are heading back to colleges and workplaces, but moms are not too keen about the idea of them living in regular PGs, hostels and other rental spaces where COVID safety measures could be suspect. So, from worrying about whether they will get good quality food to how safe and hygienic a new place will be or even whether they should be staying on their own leaving the care and familiarity of home and family – the teasers showcase parental paranoia in today's times.

The great escape from home ft. Mom's sarcasm 

Moving out from home ft. Mom's theplas

Leaving home for college ft. Mom's paranoia

Stanza Living's G.O.A.T Common areas_Loved by you, Approved by moms

Stanza Living's Delish food_Loved by you, Approved by moms

Stanza Living's LIT Rooms_Loved by you, Approved by moms

The three main films of the campaign record the conflict is resolved when the same mom-youngster duos visit Stanza Living properties and each of them is amazed by what they see - great facilities (vibrant rooms, fun common areas, and delicious food) for the youngster, and stringent COVID protocols/measures that assure the moms. The films use the creative device of the dream-like trance that lets us deliver the simple message – our residences will be ‘loved by you, approved by moms’ - in a fun and memorable way.

Launching with Youtube Ad films, the campaign will be promoted across social media channels like Facebook, Instagram, Sharechat; digital content and OTT platforms like Zee5, Disney-Hotstar, Sony LIV, Moj, Roposo, Voot, MX Takata, Inshorts; and DTH platforms like Airtel XStream. Targeted at students, young working professionals and their parents, students, and young working professionals across Tier I and II cities.



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