Star Gold creates Television History with the premiere of Bajrangi Bhaijaan

~ The premiere garners 25Mn TVTs making it the biggest movie ever on TV & cementing the channel’s position as the only true Home of Blockbusters ~

The most iconic movie of the year found its home on the biggest movie channel in the country and created history! Star Gold's World Television Premiere of Bajrangi Bhaijaan has broken all records and emerged as the biggest movie premiere of all time. The film has garnered a whopping 25 Mn TVTs (HSM CS 4+ Urban and Rural), an unprecedented number in the history of Indian Television.

A staggering 74.5 Mn people, across the country, tuned into the premiere which is close to 3 times the number that watched it in the theatres. Not only that, the premiere is the Biggest Television Event of the year surpassing ratings of all Fiction, Non Fiction, Award Shows & Live Sports across GECs and Sports channels.

With Kick in 2014 & Bajrangi Bhaijaan in 2015, Star Gold continues to deliver the biggest TV premieres & remains the official home of Salman Khan movies. “Staying true to our brand identity, Home of Blockbusters, Star Gold promises to bring the biggest films to its viewers within a short span of their theatrical release. We are overwhelmed by the response on Bajrangi Bhaijaan. The films' ratings are a strong validation that our strategy is aligned with the viewers’ demands," said Hemal Jhaveri, General Manager and Exec. Vice President, Hindi Movie Business, Star India.

The channel pulled-off a massive marketing campaign for the premiere which even over-shadowed big GEC properties & was the biggest that any movie premiere had ever seen. On the day of the premiere, television channels across India had an exciting line up with big non-fiction launches, live sporting events and movies but Bajrangi Bhaijaan remained unstoppable & emerged as a clear winner by huge margin.

"At Star Gold, we stand committed to our viewers & trade partners in our promise of bringing the biggest blockbusters on television", signed off Hemal. 

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