Star Gold leads movie (HSM U) viewership during Wk 12-15: BARC data

Star TV Network’s Hindi movie channel, Star Gold is leading the Hindi movie genre (HSM Urban) in viewership for the past four weeks since the World Television Premiere of LAXMI on 21 March.

The channel has recorded 762.8 (000) average minute audience in Week 15 (10^th April to 16 April 2021) leading in HSM (Urban) NCCS 2+ Individuals target audience.

The channel saw record highs in reach and viewing minutes after the launch of ‘Laxmi’ starring Akshay Kumar. AMA reached record highs of 120.30 in Week 12 (20^th March to 26 March 2021) followed by a plateau to 108.59 AMA in Week 15. (Source – BARC, Period Wk 12-WK 15 ’21, TG M15+, Market – HSM U)

 The reach of the channel has been even more resilient reaching a high of 39.23 million in Week 14 and plateauing to 38.58 million in Week 15. (Source – BARC, Period Wk 12-WK 15 ’21, TG M15+, Market – HSM U)