Star Gold’s Laxmii's World TV premiere attracts 63 million viewers

Star Gold’s recent World TV Premiere of Laxmii has changed the history of last 5 years on TV.

Laxmii’s premiere garnered a whopping 63 million viewers across India and an AMA of 26 million. These staggering viewership numbers attest an insatiable appetite for fresh Bollywood content in the Indian TV audience’s universe.

Interestingly, Star Gold has now hosted 9 out of top 10 movie premieres on TV in the last 12 months. The proud legacy of high impact ratings rests on careful selection of pop-culture Bollywood content and has translated in to a trend of record breaking ratings, year on year - Prem Ratan Dhan Paayo (2016), Judwaa 2 (2017), Golmaal Again (2018), Housefull 4 (2019), War (2020).