Star India hands creative mandate for IPL 2019 to Taproot Dentsu
Star India has awarded its creative mandate for Indian Premier League (IPL) 2019 to Taproot Dentsu, the creative agency from Dentsu Aegis Network, sources close to the development have revealed to Adgully. Ogilvy India is the incumbent agency on the account and had been handling the creative duties of the premier cricket tournament since its inception 11 years ago.
Earlier, BCCI had announced that IPL 2019 would begin tentatively from March 23, 2019. Star India has on-boarded 9 sponsors for the tournament, with Coca Cola being the Co-Sponsor till 2022.
Meanwhile, Coca-Cola has also entered into a five-year global strategic partnership with the International Cricket Council. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.