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Star India has rich haul of 21 metals at ABBYs

The Star India Network emerged as a strong winner at the prestigious ABBY Awards at the Goafest, 2017, with a tally of 21 metals; 15 of which were entries by Star India with 6 awards going to agency partners – Mindshare and Social Street.

Nayi Soch, Star’s marquee campaign that won hearts across the Nation, was a big winner with 3 Golds, a Silver and 2 Bronze, along with  POW-Bandhi Yuddh Ke, which bagged a Gold, 2 Silvers and 2 Bronze. Following up with five more metals was Star Jalsha’s memorable ‘Bring Them Back’ campaign commemorating the West Bengal Police – it took home 3 Silvers and 2 Bronze. Rounding off this rich haul were awards received by Star World’s Koffee with Karan, which won in two categories, and Hotstar’s Splits, Jungle Book on Star Plus and Star Movies’ Book Adaptations War Promo, which won a bronze each, for an impressive network total of 4 gold, 8 silver and 9 bronze wins.

"We are delighted to win big at ABBYs this year. Our shows and brand campaigns have always reflected our intent to entertain in a meaningful manner. It is great to see such campaigns resonate well with the audiences and be recognised on an industry platform like ABBYs", said, Gayatri Yadav, President – Consumer Strategy & Innovation, Star India.

The campaigns have mirrored the intent and quality of Star India content to not just entertain, but also empower. While the memorable #NayiSoch campaign has challenged the stereotypical societal mind-set by bringing women to the forefront championed by heroes like the Indian cricket team and superstar Aamir Khan, ‘Bring Them Back’ has highlighted the issue of human trafficking; both, milestones in the network’s on-going mission to bring about critical and much needed societal change.

The award-winning campaigns from Star India at the ABBY Awards at Goafest 2017,

Sr. No

Metal

Channel

Entry Name

Category

Category Group

1

Gold

Star Plus

Nayi Soch – Cricket 

Corporate

Integrated

2

Gold

Star Plus

Nayi Soch – Cricket

 Special Abby

Gender Sensitivity

3

Gold

Star Plus

Nayi Soch

Best use of an Integrated Campaign

Media

4

Gold

Star Plus

P.O.W. – Bandi Yuddh Ke – Rab Di Baatein

Best original music score for a TV Program

Broadcaster

 

5

Silver

Star Plus

P.O.W. – Bandhi Yuddh Ke – Trailer

Best TV fiction promo

Broadcaster

6

Silver

Star Plus

Nayi Soch

Digital Media – Best use of Digital as a medium

Media

7

Silver

Star Plus

P.O.W. – Bandhi Yuddh ke

 

Best launch of a TV program using multi-media

Broadcaster

8

Silver

Star Jalsha

West Bengal Police – Bring Them Back – The Social Street

Use of non-Traditional Ambient in a Promotional Campaign (Large Scale)

Brand Activation

9

Silver

Star Jalsha

West Bengal Police – Bring Them Back – The Social Street

Sponsorship or Partnership Campaigns

Brand Activation

10

Silver

Star Jalsha

West Bengal Police – Bring Them Back – The Social Street

Best use of Outdoor

Media

11

Silver

Star Movies

Book Adaptations War promo

 

Best movie promo by a TV channel

Broadcaster

12

Silver

Star World

Koffee with Karan – Promo

Best TV reality show promo

Broadcaster

13

Bronze

Star Jalsha

West Bengal Police – Bring Them Back – The Social Street

Media and Publications

Brand Activation

14

Bronze

Star Jalsha

West Bengal Police – Bring Them Back – The Social Street

Corporate

Brand Activation

15

Bronze

Star Plus

Nayi Soch Cricket Campaign

Use of Promotional Stunts and Live Advertising

 

Brand Activation

16

Bronze

Star Plus

P.O.W. – Bandhi Yuddh Ke

Mobile Technology

Mobile Abby

17

Bronze

Star Plus

P.O.W. – Bandhi Yuddh ke – Rahiya Ve

Best original music score for a TV Program

Broadcaster

18

Bronze

Star Plus

Jungle Book

Best movie promo by a TV channel

Broadcaster

19

Bronze

Star World

Koffee With Karan Season 5 – Brewing up a Storm

Best launch of a TV program using multi-media

Broadcaster

20

Bronze

Hotstar

Hotstar – Splits

Best TV sports channel program promo

Broadcaster

21

Bronze

Star Plus

Nayi Soch

Media and Publications

Brand Activation

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