Star India has rich haul of 21 metals at ABBYs
The Star India Network emerged as a strong winner at the prestigious ABBY Awards at the Goafest, 2017, with a tally of 21 metals; 15 of which were entries by Star India with 6 awards going to agency partners – Mindshare and Social Street.
Nayi Soch, Star’s marquee campaign that won hearts across the Nation, was a big winner with 3 Golds, a Silver and 2 Bronze, along with POW-Bandhi Yuddh Ke, which bagged a Gold, 2 Silvers and 2 Bronze. Following up with five more metals was Star Jalsha’s memorable ‘Bring Them Back’ campaign commemorating the West Bengal Police – it took home 3 Silvers and 2 Bronze. Rounding off this rich haul were awards received by Star World’s Koffee with Karan, which won in two categories, and Hotstar’s Splits, Jungle Book on Star Plus and Star Movies’ Book Adaptations War Promo, which won a bronze each, for an impressive network total of 4 gold, 8 silver and 9 bronze wins.
"We are delighted to win big at ABBYs this year. Our shows and brand campaigns have always reflected our intent to entertain in a meaningful manner. It is great to see such campaigns resonate well with the audiences and be recognised on an industry platform like ABBYs", said, Gayatri Yadav, President – Consumer Strategy & Innovation, Star India.
The campaigns have mirrored the intent and quality of Star India content to not just entertain, but also empower. While the memorable #NayiSoch campaign has challenged the stereotypical societal mind-set by bringing women to the forefront championed by heroes like the Indian cricket team and superstar Aamir Khan, ‘Bring Them Back’ has highlighted the issue of human trafficking; both, milestones in the network’s on-going mission to bring about critical and much needed societal change.
The award-winning campaigns from Star India at the ABBY Awards at Goafest 2017,
|
Sr. No |
Metal |
Channel |
Entry Name |
Category |
Category Group |
|
1 |
Gold |
Star Plus |
Nayi Soch – Cricket |
Corporate |
Integrated |
|
2 |
Gold |
Star Plus |
Nayi Soch – Cricket |
Special Abby |
Gender Sensitivity |
|
3 |
Gold |
Star Plus |
Nayi Soch |
Best use of an Integrated Campaign |
Media |
|
4 |
Gold |
Star Plus |
P.O.W. – Bandi Yuddh Ke – Rab Di Baatein |
Best original music score for a TV Program |
Broadcaster
|
|
5 |
Silver |
Star Plus |
P.O.W. – Bandhi Yuddh Ke – Trailer |
Best TV fiction promo |
Broadcaster |
|
6 |
Silver |
Star Plus |
Nayi Soch |
Digital Media – Best use of Digital as a medium |
Media |
|
7 |
Silver |
Star Plus |
P.O.W. – Bandhi Yuddh ke
|
Best launch of a TV program using multi-media |
Broadcaster |
|
8 |
Silver |
Star Jalsha |
West Bengal Police – Bring Them Back – The Social Street |
Use of non-Traditional Ambient in a Promotional Campaign (Large Scale) |
Brand Activation |
|
9 |
Silver |
Star Jalsha |
West Bengal Police – Bring Them Back – The Social Street |
Sponsorship or Partnership Campaigns |
Brand Activation |
|
10 |
Silver |
Star Jalsha |
West Bengal Police – Bring Them Back – The Social Street |
Best use of Outdoor |
Media |
|
11 |
Silver |
Star Movies |
Book Adaptations War promo
|
Best movie promo by a TV channel |
Broadcaster |
|
12 |
Silver |
Star World |
Koffee with Karan – Promo |
Best TV reality show promo |
Broadcaster |
|
13 |
Bronze |
Star Jalsha |
West Bengal Police – Bring Them Back – The Social Street |
Media and Publications |
Brand Activation |
|
14 |
Bronze |
Star Jalsha |
West Bengal Police – Bring Them Back – The Social Street |
Corporate |
Brand Activation |
|
15 |
Bronze |
Star Plus |
Nayi Soch Cricket Campaign |
Use of Promotional Stunts and Live Advertising
|
Brand Activation |
|
16 |
Bronze |
Star Plus |
P.O.W. – Bandhi Yuddh Ke |
Mobile Technology |
Mobile Abby |
|
17 |
Bronze |
Star Plus |
P.O.W. – Bandhi Yuddh ke – Rahiya Ve |
Best original music score for a TV Program |
Broadcaster |
|
18 |
Bronze |
Star Plus |
Jungle Book |
Best movie promo by a TV channel |
Broadcaster |
|
19 |
Bronze |
Star World |
Koffee With Karan Season 5 – Brewing up a Storm |
Best launch of a TV program using multi-media |
Broadcaster |
|
20 |
Bronze |
Hotstar |
Hotstar – Splits |
Best TV sports channel program promo |
Broadcaster |
|
21 |
Bronze |
Star Plus |
Nayi Soch |
Media and Publications |
Brand Activation |
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