Star India launches exclusive ‘home ground’ for i'ntl sports in India

Underlining Star India’s endeavour to broadcast the best of exclusive international sports in the country, the network has announced the launch of two new high definition channels – Star Sports Select HD1 and Select HD2, India’s first and exclusive destination for international sports fans.

The channel and programming strategy will offer an enhanced viewing experience that ensures more matches, increased behind the scenes access and in-depth analysis, all in high definition. Harnessing the sentiments of the ever-engaged, passionate international sports fans across the country, Star Sports Select HD1 and HD2 will broadcast all the action live and will exclusively offer Premier League, Bundesliga, Grand Slam Tennis and Formula 1.

Additionally, fans will also have a unique multi-platform experience as they can watch every Premier League and Bundesliga game as well as every Formula 1 race live on Hotstar Premium, Star’s digital platform. Apart from this, Hotstar Premium will offer a special ‘Game On’ promotional offer with the first month free to all fans of the Premier League.

International sports (football, tennis and Formula 1) will be available on Star Sports’ standard definition channels up to October 31, 2016, post which Star Sports Select HD channels will become the exclusive viewing destination. Television coverage for the Premier League will increase to over 270 matches.

Nitin Kukreja, CEO, Star Sports, said, “Recognising the passion of the international sports fan, we are now launching two additional high-definition channels which will only broadcast international content, namely Premier League, Bundesliga, Grand Slam Tennis and Formula 1. With this offering, we will be providing many more games with an enhanced experience that HD provides.”