Star India replaces Channel V with the launch of Star Sports 3
Star India announced plans to launch a new sports channel that will feature content in regional languages called Star Sports 3. The initial broadcast by the channel will be the Indian Super League Season 5. The channel will also offer audio feeds in the languages of Kannada, Telugu, Marathi, and Malayalam to target regional markets. Additional language feeds are also being explored. The new channel will also accommodate live sports events that will clash with the timings of other broadcasts. The channel got the approval of the Ministry of Broadcasting and Information for launch in place of Channel V.
The broadcaster rolled back its plans to launch Star Sports 1: Kannada and has instead opted for launching a multi-lingual channel.
Gautam Thakar, CEO, Star Sports, said, “India's appetite for sports beyond cricket is growing and viewers are expecting good quality broadcast of a wide range of sports. To cater to this need, we are launching a new channel Star Sports 3, and to begin with, we will broadcast the Hero ISL Season 5 in Hindi. In line with our commitment of fostering a multi-sports culture in the country, we have grown our sports portfolio and its offerings and we will continue to actively invest in it.”