Star India’s Hindi movies channel Star Gold Select HD goes live today
Star India Network has announced the launch of its fourth Hindi movies channel – Star Gold Select HD. The channel goes live today, March 6, 2017 and is available on Tata Sky and digital cable platforms.
An integrated marketing campaign is being launched for Star Gold Select HD on television, leveraging the Star network strength, on digital, and radio. Along with this, a multi-city cinema plan has been designed to drive awareness with passionate movie lovers.
Hemal Jhaveri, General Manager, Hindi Movies Cluster at Star, said, “Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television. This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic, making it easy to navigate through content, with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience.”
He added, “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline.”
Currently, movies on television are intermittently consumed and often times, breaks and repeats lead to a less-than-ideal viewing experience. With an aim to bring the multiplex-experience of watching movies to the comfort of viewers’ homes, every movie aired on Star Gold Select HD will have just one break. The channel will be premiering one movie every week at the 9 pm prime slot.