Star Maa becomes 3rd highest viewed channel in India
Star Maa, Star India’s flagship Telugu GEC, is the third highest viewed channel in the country today [BARC, Wk 34 2018]. Star Maa has consistently been among the top 10 channels of the country in the last few weeks.
Star Maa has garnered 936 GRPs, the highest ever for any Telugu brand in the BARC era [BARC, Wk 34 2018, Urban 15+ AP / TS]. The channel has an undisputed leadership, towering by 37 per cent over its competitor, Zee Telugu.
Telugu channel rankings in Week 34:
Star Maa - 657,052
Zee Telugu - 487,964
Gemini TV - 486,908
ETV Telugu - 465,314
Gemini Movies - 218,436
The channel has built up a host of big properties in fiction, non-fiction and the biggest Tollywood movies. Star Maa claims the No. 1 position in fiction during primetime, with slot leadership in >70 per cent slots. In Week 34, three of the top 5 Telugu shows are on Star Maa:
No. 1 ‘Karthika Deepam (10,105)
No. 2 ‘Koyilamma’ (8,174)
No. 5 ‘Kumkuma Puvvu’ (6,180)
‘Bigg Boss Season 2’ in Telugu is delivering strong with a whopping 4.4 crore viewers tuning in each week, that is, 1 out of 2 people in the AP/TS universe.
Star Maa is gearing up further to entertain the viewers with some impact properties like ‘Pelli Choopulu’, where popular TV anchor Pradeep sets out to meet eligible girls and find a potential life partner; ‘The Great Telugu Laughter Challenge’, judged by popular Telugu comedy star Bhramanadam; and ‘Mouna Ragam’, a poignant story of an unwanted girl child, who survives an illegal abortion attempt and journeys to become the protector of her house.