Star Maa Bigg Boss host Nagarjuna launches “Bigg Boss Is watching you”

Together, Star Maa and L&T Metro Rail Hyderabad Limited have developed a public safety awareness campaign with Bigg Boss Telugu as the centrepiece. Bigg Boss is the World’s biggest television property of an entertainment channel.The "Bigg Boss Is Watching You" campaign aims to promote and communicate safety measures when riding the Hyderabad Metro rail to work.

The concourse, entry-exit, and check-in sections have all been covered by the public safety programme and implemented in all 57 Metro Stations. Every metro train plays a customised jingle with a caution message. The 100-day campaign period will make it possible for all metro commuters to be made aware of the safety precautions that should be taken while travelling and at Metro station locations, including awareness of Safety measures, Rules of Metro, and encouraging more use of the metro rail as the safest and most practical mode of transportation.

Speaking on the launch, Bigg Boss Host Akkineni Nagarjuna said “There is nothing better when entertainment comes with a responsible communication and this campaign effectively conveys this. Bigg Boss rewards human emotions and is genuinely entertaining. This initiative will be noticed by commuters and will benefit them by raising safety awareness. I'm glad to see both Star Maa and LTMRHL committed for such a creative and subtle initiation.”