Star Maa - space with 764 GVM and a 51% lead over the next player
Star Maa, in its journey to be the most loved destination for Telugu Entertainment clocks 764 GVM, a first for any Telugu channel in the last decade. Star Maa has consistently been leading the market but has recorded an unprecedented leadership of 51% over its closest competitor in week 40 of the BARC ratings setting off a great start in the festive quarter. Most watched a reality show Bigg Bossin its season 2 grand finale delivered a reach of 29.4 Million viewers with a lion’s share of 42% in the slot, the highest for any Bigg Boss season ever.
Speaking on the biggest week for Telugu GEC, Kevin Vaz, CEO – South, Star India added, “Star Maa has seen an incredible journey in the last 1 year. The channel has been ruling the Telugu market with its shows spanning various genres. With the stupendous number this week, Star Maa has now created a distinct gap with the next player and firmly set itself apart as the leader. The next phase promises to be even more exciting with the diverse and unique shows we plan to launch cementing Star Maa’s position as the most loved Telugu TV brand.”
The new launch of yet another interesting reality show Pellichoopulu with 21 Million across 2 hours and a 53% GEC slot share created a blockbuster week for Star Maa. With new launches in fiction offerings in the last few weeks, Star Maa has consolidated the viewership with 42% share in primetime from 6:00 - 9:30 pm Mon-Fri.