Star Maa to launch new show using Bigg Boss Season 4 platform

Star Maa, with every season of Bigg Boss, has reinvented its offerings and built stronger presence for itself using the huge audience surge that happens with the show.

This season, which began in the midst of uncertainties like COVID-19 and was impacted by floods, etc., has proven that the viewers love for 'Bigg Boss' remains unshaken. Season 4, which has been the biggest launch of the show so far, has been going strong and generated huge numbers, helping Star Maa consolidate its leadership even further.

With just a few weeks to the finale, the show is building momentum and capitalising on this, Star Maa is introducing to its viewers a brand new show, 'Guppedantha Manasu', at 7 pm and moving one of their biggest shows, 'Vadinamma', to the 9:30 pm slot to further strengthen their primetime.