Star Movies records highest ratings in 49 weeks: BARC data
English movie channel Star Movies has significantly grown its reach by 33% over five weeks (Week 13-17), according to data released by BARC India. It also recorded average minute audience (AMA) of 4,642 (000) impressions, which is the highest rating in 49 weeks.
Star Movies, which is the leading English movie channel in terms of AMA, also significantly increased its overall reach. The channel, which had a reach of 2.02 million in Week 13, grew to 2.68 million over a five-week period in Week 17 (TG: 15+AB, 1 MN+)
Notably, the growth of the channel has been despite the fact that there were no notable movie premieres airing on the channel for the last five weeks. The channel continued to lead the programming charts in Week 17. Most recently, the 93rd Oscars aired on Star Movies and Star World on April 26.
This is also the highest non-premiere week rating for the channel since Week 2, 2019, which was the pre-NTO period. This means that the channel’s viewership has climbed back to pre-NTO levels. The ratings for the channel are the highest since Week 20, 2020 during the premiere week of 'Avengers: Endgame'.