Star Movies to flag off a hunt for India's fast 6
Pulling out all stops, Star Movies has put together a high voltage action packed promotional campaign for the television premiere of ‘FAST & FURIOUS 6’, the blockbuster hit from one of cinema’s cult action franchises which will see a double premiere on Sunday, 20th July, 2014 at 1pm and 9pm.
The channel has chalked out creative and unique consumer engagements as a part of the premiere’s publicity plan which is inclusive of a once-in-a-lifetime chance for every fast car enthusiast to come one step closer to their speed dream! As a part of their marketing campaign, the channel will hunt for India’s Fast 6, wherein six of the biggest fans of the movie franchise, will be presented with an exclusive opportunity to experience an electrifying ride Fast and Furious style. Winners will be gratified with a ride in the ultimate super sports car SLS-AMG on India's only Formula 1 track - the Buddh international Circuit. To be a part of India’s Fast 6 team and live the action, all adrenaline junkies and speed enthusiasts will need to participate in an interactive contest on the www.Indiasfast6.com. Fast and Furious enthusiasts will be able to sign in using their Facebook/Twitter accounts in order to complete a series of interesting tasks ultimately leading to the last and final task, which they will have to tackle while the movie airs.
Additionally, the channel will engage audiences with specially designed promotion on Twitter, wherein participants stand a chance to win limited edition Fast & Furious collectibles every day. Using the hashtag #FastBid, they can bid for exclusive merchandise including special make sports car pen-drives among other memorabilia.
Shifting gears from 1 to 6 as the countdown to the premiere, the channel is airing the previous 5 installments of Fast and Furious every Sunday, with the first installment that aired on 15th June building towards the sixth movie. This movie festival allows fans to revisit their favorite action franchise featuring some of the world’s fastest cars and death-defying stunts ever captured on screen.
Commenting on the premiere, Kevin Vaz, General Manager – English Cluster, Star India said, “We are pleased to premiere Fast & Furious 6, the most exciting and thrilling movie from the franchise. To present the movie with a befitting premiere, we have designed an innovative marketing campaign complete with a high octane dose of action to enhance viewer engagement and excite our audience”.