Star Movies to Premiere The Wolverine on Independence Day

Star Movies has enjoyed the undisputed leadership position in the movies genre for 20 years now and this is backed by the strong brand equity, strongest library and blockbuster premieres. The channel has recently announced the premiere of The Wolverine on Independence Day this year. Hugh Jackman plays the title character in the film The Wolverine/Logan and is set in Japan. The film also chronicles Logan’s Samurai training and has some incredible action sequences. The film made roughly $414.8 million worldwide and was met with positive reviews the world over.

Star Movies believes in breaking new grounds with every premiere and it’s offering a fresh edge with the Wolverine 360 degrees marketing and digital campaign. The experiential campaign focuses on consumer engagement giving them a taste of the film like never before. Star Movies has tied up with Gold’s Gym for an intensive Wolverine Workout session. Partnering with the leading health club chain across Mumbai, Delhi, Pune and Bangalore, they will create a custom made workout plan for anyone who aspires to get the Wolverine physique. Wolverine Workout is a specially designed high intensity form of training which ensures burning fat with power drills to increase strength & muscle. It is a customized functional cum power workout for a duration of an hour per day. The trainers at Gold’s Gym will work on your endurance, stamina and speed incorporating cardio vascular & strength moves.

After giving fans chance to become fit like the Wolverine, Star Movies also gives fans an exclusive opportunity to pose with the original Wolverine claws. Fans can get their pictures clicked at the Wolverine photo booth activity at select PVR cinemas across Mumbai and Delhi. If all this leaves you hungry for more, Star Movies has also tied up with premium eatery, California Pizza Kitchen to create a special Wolverine menu. The Wolverine Power combo will be available at select outlets of CPK in Mumbai and Delhi.

On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.