STAR News pitch says it's the real thing

The new campaign launched by STAR News delineates the real thing in broadcast journalism: "Don't Just Watch News, Watch STAR News". The campaign ” which is running on several media, including the internet ” is a reiteration of the brand's core value. That assertion was made by Neeraj Sanan, the marketing head of the Media Content & Communications Services, a joint venture between ABP TV and STAR News Broadcasting Limited. The campaign shows a viewer, apparently dissatisfied with other offerings, switching back to the STAR News channel, where Deepak Chaurasia, one of the popular faces of the channel, is providing the latest updates.

Speaking exclusively to Adgully, Sanan said that the credo of the channel had always been "Aap Ko Rakhe Aage". He said, however, that as the market matured, it was important to educate viewers so that they could make informed choices. "A brand differentiation is the logical fallout of a maturing market," Sanan said.

STAR News has picked up advertising slots on general entertainment channels including STAR Plus, Zee TV and Sony. Also, the channel has targeted print publications like Amar Ujala, Dainik Jagran, Lokmat and Divya Bhaskar. Radio City will run the campaign on its FM station.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising