STAR News pitch says it's the real thing
Speaking exclusively to Adgully, Sanan said that the credo of the channel had always been "Aap Ko Rakhe Aage". He said, however, that as the market matured, it was important to educate viewers so that they could make informed choices. "A brand differentiation is the logical fallout of a maturing market," Sanan said.
STAR News has picked up advertising slots on general entertainment channels including STAR Plus, Zee TV and Sony. Also, the channel has targeted print publications like Amar Ujala, Dainik Jagran, Lokmat and Divya Bhaskar. Radio City will run the campaign on its FM station.