Star Plus and Twitter India innovate audience voting for Reality TV

Star Plus’ latest dance reality show, @TheDancePlus that sees master Bollywood choreographer Remo D’souza (@remodsouza) as a judge, is a show dedicated to providing a platform to new and emerging talent. In keeping with the young spirit of the show that encapsulates various styles and genres of dance, Dance Plus has partnered with Twitter India to launch an innovating audience voting system called ‘Hashtag Voting’ that allows viewers to Tweet-Vote for their choice of contestant using a designated hashtag.

As the show enters its final three weeks this Sunday, 20th September, fans from across the country and the world, can vote for their favourite contestants by simply logging onto Twitter.  Eight top teams are currently battling it out for the winning title in the show’s finale leg, and you can vote for them using the following hashtags:  
#IVoteForBanjaraGirls
#IVoteForQuestionMark
#IVoteFor13point13
#IVoteForVCompany
#IVoteForHardik
#IVoteForPoppinTicko
#IVoteForDharmendra
#IVoteForPiyushPreeti

Viral Jani, Head of TV Partnerships, Twitter India says: “Leading broadcasters continue to see the power of Twitter as a platform to build loyalty and engagement with their viewers for their premium TV content. Now with Hashtag Voting, Twitter also gives decision-making power to the audience on Twitter, which builds social media interactivity into the show and amplifies the message through higher engagement. By integrating the best innovations on Twitter, we aim to revolutionise the TV viewing experience for Indian viewers by turning viewers into participants.”

Associating with leading players from the broadcast ecosystem, Twitter aims to become the second screen to TV in India, driving real-time conversations with the best content on the platform. TV channels have been using Twitter’s full suite of products such as Twitter native video, Twitter Amplify, Vine, Periscope, SnappyTV and TV analytics, to boost viewer engagement and enrich the Twitter + TV experience.
Gaining steady popularity since August 2015, the show has been regularly engaging with its audiences on Twitter with Tweets capturing entertaining moments on stage of judges, mentors, and guest celebrities. 

The series is hosted by dancer-choreographer, Raghav Juyal (@TheRaghav_Juyal), and the teams are mentored by three choreographers: Sumeet Nagdev (@sumeetnagdev), Dharmesh Yelande (@dthevirus31), and Shakti Mohan (@MohanShakti). Follow @StarPlus, @TheDancePlus and #DancePlus on Twitter for regular updates on the show.