Star Plus partners with NaiDunia to launch Nayika Club
Named after the weekly women's magazine "Nayika', NaiDunia Nayika Club isfirst of its kind activity wherein interactive sessions are organized for ladies indifferent areas of the city. The participants get an opportunity to interact withexperts on issues such as self development, social problems, health, fitness,diet, self defence, banking, child care etc. so that they lead a better life and theirfamilies also gain from their newly acquired knowledge. These activities also helpthem evolve their thinking on various sociological and psychological issues.Every activity ends with fun games for the participating ladies.
"Star Plus has always celebrated the spirit of the woman. In this emotional andendearing relationship with our viewers there have been many milestones. Onesuch was when we took the pledge of "Rishta Wahi Soch Nayi„¢' and unveiledour philosophy in the background of changing India while maintaining the valuesthat have endeared us to our viewers. We have forged relationships with ourviewers at multiple platforms and levels. The Nayika Club is one such which willcomplement our efforts. We will work towards making it an empowering and atthe same time an entertaining interaction', said Anupam Vasudev, ExecutiveVice President- Marketing & Communications, Star India Pvt. Ltd.
Speaking on Nayika Club concept, Vinay Chhajlani, CEO- NaiDunia Media said,"While women are said to be the other half of population and the Constitution of India too guarantees equality of sexes, the "common woman' is still largely uninformed and subject to oppressive conduct. From the newspaper'sperspective, we see female readers forming only one third of our readers. Therefore, we thought of reaching out to women of the city, perk up theinteractivity with them as a reader and encourage them to come forth & speakup. The "free membership' format of Nayika Club was introduced in May 2009 atIndore and this extremely popular activity has been running successfully sincethen'.
"With ever increasing following of Nayika Club amongst women, it made sensefor us to come together with popular channel like Star Plus. This has helpedwiden the scope for both of us in the Hindi heartland. While Nayika Club willexpand its base horizontally, Star Plus gets to interact directly with its TG', commented Arpan Chatterjee, Chief Sales & Marketing Officer, NaiDuniaMedia.Nayika Club will now have a new format which is going to be more interactive, friendlier and much more fun filled. The activity is now being introduced in various cities within NaiDunia circulation area which includes- Ujjain, Burhanpur, Bhopal, Sagar, Gwalior, Bhind, Jabalpur, Satna, Rewa, Chhindwara, Damoh andKatni. From college girls to home makers and working women, everyone willhave a lot to gain from it
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