STAR Plus unfazed by IPL; GEC content rules in India

STAR Plus remains untouched by the IPL this year as well and continues to retain its stronghold as the most popular Hindi GEC in India.

The channel has witnessed an increase in channel share in both Male and Female TG by 16.6% and 20% respectively (pre and post IPL) thereby proving yet again that its content enjoys greater viewer attention than IPL.

STAR India, the leading media and Entertainment Company, has the highest reach among the country's broadcasters, beaming to over 400 million people every week across India and over 58 countries across the globe. Its portfolio includes 33 channels in seven languages spanning the household brands like STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports.

STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing