STAR Pravah records 256 GRPs; beats all Hindi GEC's to become #1!

STAR Pravah has yet again consolidated its leadership by assuming the numero uno position to become Maharashtra’s No 1 General Entertainment Channel yet again. The Channel attained 256 GRPs, the highest ever, beating all its existing HGE and MGE competition in Maharashtra.

 

STAR Pravah’s strength lies in its strong line up of prime time fiction content that has helped the channel connect better with its audiences. Devyani, (Monday – Saturday, 8.30 pm) a show launched in March has been climbing the ratings chart at a steady pace and with a 4.3 TVR is the undisputed leader at its respective time slot, closely followed by Pudhcha Paul with a 3.9 TVR at 7.30 pm. The channel has seen a consistent growth week after week despite IPL.

 

Shrabani Deodhar, Creative Director, STAR Pravah says,” Our interesting and unique line up of fiction content has done extremely well for us and there has been a steady growth in ratings for all our shows. We promise to continue to deliver the best of Marathi content to our viewers in the weeks to come”

 

According to TAM* ratings, Star Pravah has recorded the highest TSV (time spent per viewer) in Wk 21’12 of 178, beating Set Max by a considerable margin. STAR Pravah is the clear leader in key markets of Mumbai and Pune. In Mumbai, the channel stands high at 339 GRPs across HGE and MGE, the highest ever since its launch.

 

Commenting on this landmark achievement, Yogesh Manwani, Vice President- Marketing, STAR Pravah says,” We are extremely happy to have attained 256 GRPs and occupy the #1 position in Maharashtra, beating not only all Marathi but also Hindi GEC’s. Our mix of prime time fiction along with best Marathi blockbusters has entertained our viewers across Maharashtra and the ratings are proof of their appreciation.”