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Star Sports kicks off campaign blitz for ICC World Test Championship final

Over 144 years, Test cricket has witnessed some outstanding teams and players who have left their mark on the game with their superlative performances and inspiring brilliance. The best test team in the world, in particular, has been a topic of great discussion and debate; after all, a World Test champion has never been crowned. Fans around the world are now eagerly waiting for the Cricketing event of a lifetime as India and New Zealand get ready to lock horns to win the ultimate prize in Test cricket – The 1st ever World Test Championship – from June 18-22nd at The Ageas Bowl in Southampton. Star Sports, India’s leading sports broadcaster, unveiled a promotional film ahead of this marquee event.

The film, voiced by renowned cricket commentator Harsha Bhogle, epitomizes the exciting journey of the Indian team in the lead up to this landmark test, where they will be up against a skilful and courageous New Zealand team, equally eager to create history by being the 1st ever World Test Champion.

Sanjog Gupta, Head – Sports, Star & Disney India said, “The World Test Championship will be a defining moment in Cricket, similar to the 1st ODI World cup in 1975 and the first T20 World Cup in 2007. Over the last 8 years, Star India has invested significant resources and effort to boost interest in Test Cricket. We saw the India v England series earlier this year register record viewership, which strengthened our belief in the appeal amongst core fans for the oldest format of the game. So, it is appropriate that the first-ever 'World Champion' in Test Cricket will also be crowned on the network.  The promotional film for the WTC Final or "The Ultimate Test" captures the essence of Team India’s journey to the finale and the excitement around this momentous Test match amongst fans of the Indian team.”

The key rivalries within the match, bringing some of the biggest names in World Cricket up against each other, could decide the destiny of the game and hence, a place in the record books. It will be an Ultimate Test of contrasting leadership styles between the ever-passionate Virat Kohli and the calmness personified Kane Williamson. In the bowling department, bragging rights will be up for grabs as Trent Boult and Jasprit Bumrah lead their respective bowling attacks. The fight between the spin and guile of Ravichandran Ashwin and the tenacious experience of Ross Taylor will be an ultimate battle of tactics. Pujara vs Jamieson; Pant vs Watling; Rohit vs Wagner – the list is long and intriguing; and the ultimate Test winner will be decided by these captivating battles within the match.

Five days of intense Cricket action separates India and NZ from history, glory, and greatness.

Catch all the action from the ICC World Test Championship Final LIVE & Exclusive on the Star Sports Network & Disney+ Hotstar VIP from June 18-22nd, 2021, 2.00 PM onwards


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