Star Sports sparks football fervor with three films for the Hero ISL season 4
After performing very well in the former seasons, the formidable teams in the Hero Indian Super League (ISL) are all geared up to show their mettle again in the upcoming ISL season 4. To drive the force of the sports fervour in the teams and their supporters, Star Sports has launched three films which are odes to the pride associated with Football in the ISL teams from Kolkata- ATK, team Karnataka- Bengaluru F.C. and team Kerala- Kerala Blasters F.C.
The films are made by JWT Kolkata, McCann Bangalore and McCann Chennai for the different teams and with an approach to reinvigorate energy and passion of the teams and its supporters. Films launched by Star Sports emphatically portray the different journeys, the cheers of the team fans and portrays the amalgamation of emotions, passion and pure frenzy that football inspires among fans. The films made differently for all the three teams are a callout to all the fans to renew their resolve and belief in the team as they prepare to bag the cup this season.
Commenting on the film on ATK, a Star India spokesperson said, “The tagline of the film, Notun Jugey ATK Bukey, which means ‘In this new dawn ATK is in our hearts’, captures the very essence of the idea behind the film. ATK is one of the strong contenders in the Hero Indian Super League and continues to inspire football fans across the state. We are looking forward to see how the 2-time champions fare in the new thrilling 4th season of Hero ISL.”
Extending the thoughts on the film made for the Kerala Blasters F.C., a Star India spokesperson said, “Kerala Blasters have been one of the most powerful units in the Hero Indian Super League across 3 seasons. The team enjoys a strong and loyal fan base in Kerala and Kalipadakkannam Cuppadikkannam is an appeal to all those loyalists to come forward and support their team in their quest for glory. We are looking forward to how the 2-time finalists take on the new challenge in their quest to emerge victorious in a thrilling 4th season of Hero ISL.”
Commenting on the film made for team Bengaluru F.C., a Star India spokesperson said, “Bengaluru F.C.’s maiden season in the Hero Indian Super League simply elevates the competition that the tournament has seen so far. The franchise has a committed following across the state of Karnataka, which is adequately captured in the new film. The stakes are higher this year, and we join the Kannadiga football fans to catch an exciting season of Hero ISL.”
All three films and related campaigns are now live and available on Star Sports network Hotstar and Jio TV.