Star TV channels launches in Portugal's Vodafone Casa TV

Vodafone Casa TV-the growing IPTV platform and a key player in the Portuguese telecommunications market launches Star's flagship channels Star Plus and Star Gold as part of its Asian bundle offering. Star Plus is the highest-rated premium general entertainment channel and Star Gold is the leading Bollywood channel from the Star Network, a wholly owned subsidiary of News Corporation.

Star TV is synonymous with being the market leader in Hindi language content in multiple territories worldwide.With this launch, Vodafone Casa TV service has consolidated its Asian television entertainment offering to the South Asian diaspora in Portugal.

Star Plus is fast becoming the No.1 General Entertainment Channel globally, offering 24-hour premium Hindi content subtitled in English. It is the leading television entertainment choice for the Asian diaspora worldwide offering a variety of content such as dramas, reality shows, international format shows, cultural and religious shows, cookery shows, comedy, exclusive Bollywood events and the latest Bollywood blockbusters. It is rated the No. 1 Hindi Television channel by the UK's official TV-audience measurement body BARB (Broadcaster's Audience Research Board) and in India, by the official industry audience measurement body TAM (Television Audience Measurement).

Commenting on the launch, Star's Head of UK & European Business, Yeshpal Sharma stated, "We are very pleased to partner with Vodafone Casa TV to consolidate our television offering and launch two of our flagship channels Star Plus and Star Gold in Portugal".

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