Star TV Networks and Airtel Bury the hatchet till IPL 2018

The war between STAR TV Networks and AIRTEL took an ugly turn with counter accusations and STAR putting out a campaign in its network last week. 

Attention Airtel Digital TV subscribers! Star has not increased channel tariffs. Airtel Digital TV is misleading you and unilaterally increasing the prices of Star channels. To continue watching high-quality Star entertainment switch to new DTH/Cable operator NOW. #MakeTheSwitch

Incidentally, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) had directed Star and Airtel to either enter into a negotiated agreement before 31 March or else go the RIO deal will come into effect from 1 April.

On March 31,2018 both Star TV Networks and Airtel issued a joint statement.

The joint stamen from Airtel Digital TV and Star India stated “Airtel Digital subscribers will continue to get uninterrupted access to all of Star’s programmes including Vivo IPL, following an agreement reached between Star and Airtel.

“Both parties would like to assure their subscribers that the two companies are committed to bringing more and more high-quality content and experience to their consumers.” Added the joint statement.

With Indian Premier League (IPL) round the corner, Star is using the popularity of the league to get sweeter deals from distribution platforms. The broadcaster has paid a whopping Rs 16,347.5 crore to secure the IPL media rights till 2022.

 Subsequently there has been an update - Airtel digital subscribers will continue to get uninterrupted access to all of Star’s programmes including Vivo IPL, following an agreement reached between Star and Airtel

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