STAR TV to transform broadcast ops to digital; Partners with Prime Focus

STAR TV, the leading media and entertainment company, has commissioned global digital content services group Prime Focus Technologies (PFT), (a part of the Prime Focus Group) to deploy the world's first integrated, multi-platform content operations infrastructure specifically for broadcasters, based on PFT's award-winning CLEAR technology platform, to manage their end-to-end digital workflows. This unique initiative will allow STAR TV to drive operational efficiencies within its organization, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.

The benefits to STAR TV are clear ' time and cost savings driven by operational efficiencies, more creative control of content by placing it at the center of the organisation and new revenue streams enabled by the opportunities for quicker and more efficient multi-platform delivery.

"The future of the broadcasting industry lies in digitisation," commented Sanjay Gupta, COO, STAR TV. "With this world-leading initiative, STAR TV is opening the door to digital workflows, allowing us to more effectively scale our business, embrace the migration to HD and increase our focus on non-linear platforms. This is a great step forward, not just for STAR TV, but for the broadcasting industry, and we are proud to be leading the charge."

STAR TV will shortly be launching HD versions of its key channels in the Indian market, and PFT has designed the content operations infrastructure to handle acquisition, QC, transcoding and delivery of HD files with Dolby E audio, marking PFT as one of the few content management companies with a platform that can handle HD multi-platform content operations.

"Prime Focus Technologies is proud to be driving the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements," said Namit Malhotra, Global CEO of Prime Focus. "Together, STAR TV and PFT are leading the industry through a pioneering change, both in India and worldwide, providing a unique approach and a production-proven platform to enable a new, Broadcast-centric digital media supply chain."

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