STAR World brings back Grey's Anatomy on the prime time slot
America’s no 1. Medical drama is back to enthrall you with the diverse shades of life. STAR World, India’s leading English GEC presents Grey’s Anatomy, Seasons 1 every weekday starting 4th September at 10 pm. This show follows the story of 5 surgical interns at Seattle Grace Mercy West Hospital, particularly centering on the story of Meredith Grey and her life’s journey through which she finds answers to life’s tough questions. The show is filled with human emotions and situations that will make our audiences smile and cry. So get set to resolve life’s conflicts with a Star World’s biggest medical drama- Grey’s Anatomy!
STAR World brings back this show as a key game-changer in the English GEC domain. For years we’ve seen the English GECs being dominated by sitcoms and crime. With Grey’s Anatomy, STAR World offers viewers a much desired ‘dramatic’ break and brings on a medical drama, keeping in mind the psyche of the Indian audience that digs for element of ‘continual drama’ in a television show. This show will give viewers the chance to follow the story of Meredith Grey and connect with her life’s conflicts while focusing on the real life conflict of coming of age. Although it’s a medical setup, the pressures faced by each character are the same as those faced by someone working in a different sector. The show is HENCE BY AND LARGE A DEPICTION OF REAL LIFE and is sure to be hit with viewers across markets.
Moreover, STAR World has taken clutter breaking initiatives to engage with viewers beyond the show. Alongside changing the genre dynamics the channel has also opted for an unconventional & out of the box route to spread the word of Grey’s Anatomy across segments. For the first time in this space the channel has tied up with the youth icon-singer Anushka Manchanda and produced an extra ordinary music video for the show. This MV circles around the core theme of Grey’s Anatomy- Coming of Age.
Catch the journey of life through Meredith’s eyes, and tune into STAR World to watch Grey’s Anatomy every Monday-Friday at 10 pm starting 4th September
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