Star World Faces 24-hour Programming Snag
Today, Star World is expected to hit a severe glitch on the channel owing to causes that trail back to an AI takeover! This blip, however, does not come as a surprise to the channel who is preparing to launch season 2 of Westworld tonight at 9 PM. As the latest season of this phenomenal series makes its way to Indian television, Star World has fashioned a unique way of creating buzz, in true Westworld style!
Season 2 picks up with the androids trying to gain control and escape to freedom bringing the park and its owners / employees to their knees. But it seems like this takeover has also spread over the channel with glitches likely to occur all day leading up to the premiere of the new season at 9 PM! The campaign put together by Star World will entail irregularities amidst channel programming with regular shows being disrupted and promos being currupted. The malfunctions will also extend to its social media platforms where fans & followers can expect some exciting and interactive content surrounding all Star World shows throughout the day.
Created by Jonathan Nolan & Lisa Joy, Westworld is based on a futuristic western-themed amusement park called Westworld which is populated by android ‘hosts’ and caters to high paying human guests who may indulge their wildest fantasies within the park without any fear of retaliation. While the hosts are programmed in a way to prevent them from harming humans, what are the hosts capable of doing, when all hell breaks loose and they are able to deviate from their set ways?
In an innovative strategy to grab eyeballs, Star World is all set to disrupt its channel and platforms to promote the launch of Westworld season 2 – starting tonight at 9 PM.