Star World Innovates to set a new trend with Weekend Programming on TV!

After announcing the launch of “Amazon.in presents Star World Weekend Binge”, India’s leading English General Entertainment Channel has put together the best line-up for its viewers in a bid to make weekends more exciting, for an entire year! Keeping in mind the growing need for uninterrupted entertainment, “Amazon.in presents Star World Weekend Binge” will give viewers a chance to watch complete seasons of the most popular series at one go. Breaking the norm of showing reruns over weekends, Star World is all set to bring more than 1200 hours of award-winning shows from the biggest studios for its viewers and air more than 30 shows with 45 new seasons across the entire year!

“Amazon presents Star World Weekend Binge” will be kick-starting  with the season premiere of America’s latest obsession - How to Get Away with Murder on 25th April! Created by Peter Nowalk and produced by Shonda Rhimes, this show has been a raging success in the US and it’s season premiere on “Amazon presents Star World Weekend Binge” is sure to make watching TV over the weekends far more engaging and fun! After showcasing all 15 episodes of this series 12PM onward on 25th-26th April, viewers will be treated to the most talked about series in the US and in India – Homeland S4.  Over 50% of the year’s content line-up will be series premiere’s on “Amazon.in presents Star World Weekend Binge” to include shows like Empire, Blackish, Fresh Of The Boat,  The Bridge amongst others. The channel will also air India’s most loved series like Two and A Half Men, Modern Family, New Girl, Two Broke Girls, through this exciting property. 

Commenting on this innovative new concept, STAR spokesperson said, “As India’s leading destination in English Entertainment, our viewers expect the best from Star World. Star World has been a pioneer and trendsetter in the industry and was the first to introduce the daily strip programming-format with English series in India. Our strong consumer understanding with regards to their consumption habits and lifestyle has led to the innovation of Star World Weekend Binge which is aimed at creating a destination especially for those viewers who can’t wait to watch what happens next and want to consume the complete story at one go.”

To mark the launch of this innovative  property where you get to consume the best of English Entertainment on a single weekend, for the very first time, Star World has put together a unique marketing program to engage and connect with audiences across its target markets. The central character of this campaign is a mascot called “Binge Baba”. With a strong and an exciting proposition like this, Star World Weekend Binge promises to be a sure shot success both for the channel and for the viewers.