Starbucks to allow use of personal reusable cups

Coffeehouse chain Starbucks has announced in a video illustrating that the customers, who are visitors of Starbucks Canada and the US, will be allowed to use their own personal reusable cup, every time they visit a Starbucks store, including for online order and drive-thru. This new introduction is supporting the long-term vision of Starbucks to help reduce waste by 50% within the year 2030. With this move, Starbucks will stop the use of single-use cups and is currently testing the use of reusable cups in six of its markets in the world.

The brand said in a statement: “Our purpose is to make it easy and convenient for the customers to reuse their Starbucks cup, no matter whichever Starbucks store they visit. To introduce this new function, Starbucks has introduced a number of programmes for reusables that are under test. Some of them are as follows –
• 100 percent Reusable Functioning Models – Starbucks has conducted a test on this programme in four of its stores in South Korea, Jeju, with 12 stores in Seoul. Under this feature, there is complete operation of the use of personal reusable cups with the eradication of the use of single-use cups. The test in Jeju has redirected in the initial three months, around 200,000 throwaway cups from the landfills.
• Borrow A Cup – Under this programme, the customers are allowed to order their drink in Starbucks reusable cups which are then cleaned with precision to be reused by other customers. In the past year, this programme has undergone a test in Seattle and is presently undergoing tests in London, Japan, Singapore.
• Personal Cups & For-Here-Ware – This programme motivates the customers to get their own cups. At its observational Greener Store in Shanghai, Starbucks is conducting a complete test for the for-here-ware programme.