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Starcom bags media duties for BIBA

Starcom Worldwide has been appointed as media partner in India by BIBA Apparels. Starcom's Delhi office will manage the account.

BIBA is a brand that caters to all apparel & fashion needs of a woman. Their goal is to reach out to all women across geographical territories and lifestyle categories. BIBA has also joined hands with Futurebrands to realize its ambition of emerging as the largest national player for ethnic women wear. Headed by Santosh Desai, Futurebrands has a practice called 'brand partnership' which collaborates with Indian entrepreneurs who have brand ambition and investment mindset.

Siddharath Bindra, Managing Director, BIBA Apparels Pvt. Ltdsays, "We wanted to partner with an agency that understands innovation and excellence. We are proud to have chosen Starcom as our media agency and look forward to a relationship that benefits brand BIBA."

Aanchal Jain, Head ' Brand Partnership, Futurebrandssays, "We need partners who excel in creative solutions to achieve breakthroughs for new entrepreneurial brands at excellent ROIs. Starcom's repeated success with launching new brands and products in India, backed by buying efficiencies of VivaKi Exchange, is very motivating for us."

Tarun Nigam, Executive Director ' India North, Starcom Worldwide, says, "BIBA is a brand that has become synonymous with the latest fashion. By choosing us as their media planning company BIBA is ensuring that they are taking their marketing goals to the next level. We are excited about managing the media investments for this brand."

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