Starcom bags media duties of eyewear retailer Lenskart
Close on the heels of winning the media mandates of Godrej & Boyce and BookMyShow, Starcom has been assigned the media duties of Lenskart. The business moves from Maxus, which is the incumbent agency.
Lenskart is a brand that is revolutionising the eyewear business in India, with a rapidly growing business that reaches out to over 100,000 customers a month via a unique combination of a strong online business as well as a first of its kind home check-up service.
Lenskart claims to have grown more than 200 per cent in the last 2 years and the company is among the top 3 optical businesses in India today. From servicing 30 customers per day to more than 3,000 today, the firm has come a long way.
Commenting on the win, Mallikarjun Das, Group CEO, Starcom India, said, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS, which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”
As per industry estimates, India’s retail market is expected to grow at a CAGR of 10 per cent to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.
Founded in 2010, Lenskart is India’s fastest growing eyewear business today.