StarKonnect all set to launch 'Simply The Blues'

StarKonnect Events & Promotions to launch an on-ground concert series called ‘Simply The Blues’ in association with 9XO as the music channel partner. Featuring the best Indian Blues bands and artistes from across the country, this concert series will be held in Mumbai over the next several months. The first concert of ‘Simply The Blues’ will be held on Friday, 26th October, 2012 at St. Andrews Auditorium, Bandra at 8 pm.

Produced and promoted by the Mumbai based celebrity and event management company - StarKonnect Events & Promotions, ‘Simply The Blues’ is an initiative to provide a national platform for the Indian Blues Bands and artistes. The first concert of ‘Simply The Blues’ will have performances by ‘Overdrive Trio’ - the youngsters from Mumbai featuring frontman Sunny D'souza. As a counter point to the Mumbai artistes, the concert will also have the slick set ‘Blues Conscience’ from Chennai.

Commenting on the initiative, Joyce Arora, one of the founding partners of StarKonnect Events & Promotions, said “We are pleased to associate with 9XO as the Music Channel partner for ‘Simply The Blues’ concert series. Blues as a genre of music has come of age in India, and there is now a growing acceptance and appreciation for this form. The younger audience is maturing in its taste, and slowly appreciating the finer nuances of The Blues.”

Arora further said, “By keeping ‘Simply The Blues’ as a concert series, spread over several months, we aim to provide a wider exposure to these talented Blues artistes from across our country, and to this beautiful genre itself. The artists will get the exposure on a wider platform, and Mumbai will get its fix of" The Blues".

Luke Kenny, Festival Director – ‘Simply The Blues’ said, “We are extremely pleased that 9XO, has partnered ‘Simply The Blues’. 9XO has been actively promoting Indian artistes and bands across genres, through time-bands such as Omegrown, and this additional media will provide the artistes, that extra exposure for ‘Simply The Blues’ concert which will be an absolute treat for the Blues aficionados.”