enters into a tie-up with McLaren Mercedes Formula 1 team has entered into a unique partnership with the Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix (October 25-27). As a part of this historic tie-up, the 200mph-plus Vodafone McLaren Mercedes Formula 1 cars, driven by 2009 world champion Jenson Button of Great Britain and his young team-mate Sergio Perez of Mexico, will carry logos on their rear wings. This will be the first time that an Indian digital brand will become part of a Formula 1 team’s livery. will be streaming the Indian Grand Prix race live on October 26 and 27, 2013. In addition to the live streaming, will be working closely with the Vodafone McLaren team in the run-up to the Indian Grand Prix. The website will develop interesting Formula 1 programming including exclusive interactions with the team drivers, Button and Perez, as well as senior management of the team including Martin Whitmarsh (team principal) and Sam Michael (sporting director). will take its viewers on a virtual behind-the-scenes tour of Vodafone McLaren Mercedes’ ultra-high-tech garage, including highly revealing interviews with the team’s engineers who will explain exactly what it takes to run a top Formula 1 team.  Not only this, a few lucky spectators can win a money-can’t-buy Vodafone McLaren Mercedes pit-and-paddock tour on the practice and qualifying days  scheduled for October 25 and 26 respectively. will also showcase Vodafone McLaren Mercedes’ award-winning ‘Tooned’ cartoons, which depict the team’s glorious 50-year history in a clever, amusing and counter-intuitive way. If you have not seen ‘Tooned’ before, you should not miss it!

Speaking on the occasion, Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd, said, “We are delighted to work closely with the Vodafone McLaren Mercedes team. We believe this partnership will help in promoting as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.”’s unique partnership with Vodafone McLaren Mercedes team comes at a significant time for both companies, for Bruce McLaren founded his iconic motor-racing organization in September 1963 – making 2013 the team’s 50th anniversary year., for its part, is celebrating 2013 by aiming to promote not only Formula 1 but also a diverse portfolio of sports including live streaming of cricket as well as international soccer leagues like EPL and La Liga. It is building India’s premiere destination on the web and mobile for sports fans by providing an experience for digital consumers that goes well beyond television, including full HD quality video on the go, the ability to catch up on the game through a video timeline, and the opportunity to deeply immerse in the game through data and analytics that are integrated to the video experience.  


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing