Start-up Clipbyte ropes in Pradeep Kuber as CEO for its online media monitoring venture
Start-up e-commerce portal – Clipbyte has roped in Pradeep Kuber as its Chief Executive Officer following its launch of comprehensive online services for media monitoring across broadcast, print, internet and social media.
Clipbyte has achieved the unique distinction of being ahead of the curve, to provide a combination of monitoring services across the media spectrum on a single platform to large and mid-size companies and media professionals on the move that includes the form of app’s on smart phones.
Welcoming Kuber on board of Clipbyte, Shilpa Pawar who has been in the media monitoring business for the past two decades said,
“Innovation and disruptive practices is the order of the day and we have decided to ride on the e-commerce wave keeping in the mind the industry demands with the rising usage of internet and smart phones. I am confident that Kuber with his experience of over 3 decades across the industry spectrum will be able to take this online venture to the next level.”
E-commerce business needs a quantum and consistent flow of funds and hence, we have decided to set up Clipbyte as a start up to facilitate investment flow at regular intervals, Shilpa said.
Having served in various Senior Management positions in the Industry including Engineering, Process, Metals, E-commerce & Renewable Energy, Kuber brings to the table his extensive experience in problem-solving, strong knowledge in technical sales, business analysis, and solution design.
Expressing pleasure with the responsibility ushered on him and being part of Clipbyte, Kuber said, “Indian economy and Indians are increasingly becoming techno savvy and hence the delivery of the product is assuming equal or rather greater significance than the product itself. In this context, Clipbyte with its product delivery platform for its tried and tested media monitoring service will go a long way in facilitating the appetite of the rapidly changing media industry that is creating perceptions through content than ever before.”
Kuber holds a Postgraduate Degree in Chemistry from University of Bombay.
In 2015, media market in India across print, electronic and digital is estimated at Rs 88,000 crore and growing at an annual growth of 8%, 13%, 44% rate, respectively.
About Clipbyte: Clipbyte has been formed by a group of media professionals with a view to cover broadcast, print, internet & social media monitoring, online and to include research& analytics. Promoted Param Digital, Clipbyte has developed a video and analytics platform for real time delivery of broadcast media, print media, on line media and social media. It has designed and created a unique single dashboard concept for Media Professionals and corporates. It would help keep an eye on their company, competitors, to understand campaign effectiveness and message penetration for their products and services.