Startups connecting with Moms through digital campaign

With Mother’s Day round the corner, brands have activated campaigns targeting moms and their interests. Brands targeting potential consumers through giving emotional touch to the campaign. Mother’s day comes with a sentiment of gratitude towards women and the role that they play being in that shoe. Startups are incorporating significance of the day in many communication ways; some grab the opportunity to promote their brands as best gifting options while others go on glorify motherhood for brand promotions through the campaigns..

UrbanClap, India’s largest marketplace for trusted services launches its first Digital brand campaign on the occasion of Mother's day, the video curated by the creative agency The MOB.. UrbanClap co-founder Varun Khaitan expresses, “Experiencing the gift of motherhood is one of life’s greatest joys. The unbreakable bond between a mother and child showcases exemplary love and strength between them. The message is clear "We can never be a as incredible as your mom. But we're happy to be the next best thing. Get it all on UrbanClap." "Moms have always been there to sort out our lives and this film is a small tribute to how close mother's hold their title of care givers to their hearts! Happy Mother's Day from UrbanClap."

Similarly Companies like Faballey, housejoy, and few others have ventured with the campaign like Faballey launched a campaign  #GraciasMOM on the occasion. Housejoy has initiated a campaign, where it is featuring single moms and their everyday struggle to cope with the challenges between household and work. These companies are penetrating the market by going beyond its usual marketing and are making its presence in generations of mothers..