STARZ launchesDTC OTT app Lionsgate Play in Malaysia
STARZ today announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia, following its successful debut in India in 2019 and subsequent expansion into Indonesia, Sri Lanka, Bangladesh and the Philippines. With the launch, STARZ becomes the most extensively distributed streaming service among all global platforms across Asia, immediately making its deep library of Hollywood blockbusters, film franchises and first-to-Malaysia original series and boxsets accessible to a wide audience in Malaysia.
Lionsgate Play Malaysia will bring blockbuster film franchises such as The Hunger Games, The Twilight Saga and Now You See Me as well as popular and critically acclaimed television series "Weeds," "Power," “Mad Men” and "The Spanish Princess," among others, to Malaysian audiences. Its deep and diverse content offering will also include Academy Award® winning films from other major studios including The Aviator, Babel and Remember Me.
Rohit Jain, Managing Director of South Asia, and Networks - Emerging Markets Asia at Lionsgate Play said, "We’re thrilled to launch the eagerly-anticipated Lionsgate Play app in Malaysia, delivering the finest global entertainment to captivate our audiences with bespoke content encompassing current releases and our vast premium library, all at an affordable price and at consumers’ convenience. We’re also pleased to launch with a great partner in Telekom Malaysia, who will give us a strong head start in the territory with their broadband reach and deep streaming offering.”
The service will be launched at a price point of RM 19.90 per month. Telekom Malaysia (Unifi TV) subscribers will be able to access Lionsgate Play at RM 14.90 and their premium subscribers will have access as a part of the existing bundles at launch.
Mr. Ho Hock Doong, Head of Content Unifi TV, Telekom said, “We are ecstatic to announce our partnership with Global Content Leader Lionsgate Play. This partnership will solidify our strong consumer offering with an extensive premium library. Lionsgate Play boasts iconic, bold and edgy content that is gripping and will be loved by our subscribers.”