Stay home for a better tomorrow says Nilkamal
Nilkamal Limited, a household name in the furniture segment across India, has stepped in to raise awareness on prevention against COVID-19 through the message 'stay home for a better tomorrow'.
With the entire nation under lockdown since mid-March, most individuals are staying indoors and working from home. The new schedule has brought in a paradigm shift in the ways of life, and social isolation is proving to be challenging for some people. In order to address this, Nilkamal has created a slice of life film. Through this, it is not only urging consumers to adhere to the government mandates but is also offering them a friendly solution on how to cope with the situation. The beauty of this is in the present moments it captures and the magical way it takes you down memory lane. Meeting up with old hobbies, bringing back lost time, falling in love with life again - this film encapsulates life as we know it, and a positive change the lockdown presents. This is an ode to a renewed sense of life, our chance of cherishing long-lost passions and what ‘staying home’ truly means in times like these.
Nilkamal along with its social media agency, Interactive Avenues – A Reprise Network Company leveraged social media to reach this film to the larger audience.
Manish Parekh, Executive Director, Nilkamal Furniture Divison, said, "Our endeavour is to stay connected with our consumers and help them stay positive and entertained. In this hour of crisis, that is exactly what we are trying to convey to our consumers through this film. We have made this film, keeping all the restrictions in mind, with the hope that it will make a difference in the lives of our consumers."