StayHappi Pharmacy launches first TVC featuring Sourav Ganguly
StayHappi Pharmacy, an initiative of Sarva Gun Aushdhi Pvt Ltd, which was incepted with the aim to serve humanity by providing High-Quality Medicines at ‘Real and Affordable’ prices, has announced Sourav Ganguly, former captain of the Indian national cricket team, as their brand ambassador. The company has launched its first TVC featuring Dada, today.
The TVC which uses the tagline “Health Bhi Happy, Pocket Bhi Happy”, features Dada endorsing StayHappi Pharmacy. The commercial revolves around how generic medicines are more affordable as they are sold by molecule name and not by the brand name.
“I am delighted to be associated with StayHappi Pharmacy as it is an initiative that supports ‘Make In India’ mission and provides medicines at affordable rates. In a country like India, this initiative is game changing as we have thousands of people in our nation, who lose their lives due to lack of affordable medical services” Sourav Ganguly shared.
Speaking on the appointment of Mr Sourav Ganguly as the face of StayHappi Pharmacy, Dr Sujit Paul, Managing Director, StayHappi, said, “We are very happy to be associated with such a talented and versatile human being. StayHappi’s initiative is to provide generic medicines at genuine and affordable prices to the huge population base struggling for essential medicines every day. I truly believe that our association with Mr Sourav Ganguly will seek to establish and achieve exactly that. I welcome him to the StayHappi family, and look forward to a long and successful association.”
“I am ecstatic to announce that we have officially launched the first televised commercial for StayHappi, featuring our brand ambassador Mr Sourav Ganguly. The TVC combines elements of infomercials within itself. Coupled with the tagline ‘Health bhi Happy aur Pocket bhi Happy’ aptly describes our aim and spreads awareness about the availability of generic medicines.” Dr Paul added.
Arushi Jain, Project Head, StayHappi Pharmacy, said, “We have finally launched our first TVC featuring Mr Ganguly today. The commercial is a true representation of our purpose and the tagline 'Health bhi Happy, Pocket bhi Happy' perfectly embodies our vision and mission. This TVC is just the first step in our long journey towards spreading awareness about the availability of affordable medicines to all.”
StayHappi has recently forayed into the Indian Pharmaceutical market with the launch of its first pharmacy in New Delhi. They are soon planning to expand their reach across cities like Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Lucknow, Bhopal, Patna, and Bhubaneswar. They have plans to establish around 15,000 retail pharmacies by 2022.