Steadfast Nutrition launched 'Fit India for a Strong India’ campaign

India’s fastest-growing sports and wellness nutrition brand Steadfast Nutrition has launched a powerful campaign ahead of Republic Day to make India fit, titled Fit India for a Strong India, with the hashtag NutritionHarRoz. The initiative included a video highlighting the potential a country with a strength of over 1.4 billion has to be strong if people reach their optimal health— and supplements they should take to make themselves and the country protein-efficient, anaemia-and deficiency-free, energetic, and healthy. The brand reached out to people over social media for a week on measures they can take to improve their health through a series of posts and informative talks by nutritionists. 

Asked about the Republic Day campaign, Steadfast Nutrition founder Aman Puri said, “Steadfast has a unique and diverse nutrition range that caters to people of all age groups and from all walks of life. We want people to reach optimal physical and mental health through our products, which will help build a fit and strong nation. In our campaign, we featured Whey for a protein-efficient India, Power Active, for an active nation, Iron, for an anaemia-free country, Snergy, for an energetic India, SteadC, to build immunity, Multivitamin, for a deficiency-free country, Fish Oil, to boost brain and heart health, CollaStead, for healthy ageing, and SeeStead, to improve eye health.”

Steadfast Nutrition envisions making India protein-efficient by 2040 and the world's sports capital by 2050. The brand has empowered countless athletes and fitness enthusiasts to reach optimal health and well-being since its launch in 2017.

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