Stella McCartney appoints Peter Chipchase as CMO

Fashion power house, Stella McCartney has appointment Peter Chipchase as the company's new chief marketing officer. 

According to media reports, Chipchase will oversee the company's communications, social media and marketing. Chipchase joins to the company to deliver a strategic and performance driven marketing and communications plan across brand and product. 

He will be working directly with McCartney and also with the product and commercial team. Chipchase will be reporting the company's CEO, Gabriel Maggio. 

Before this, Chipchase served as Chief Communications and Strategy Officer at Soho House for 7 years. He helped grow the club's lifestyle proposition with digital content. During his tenure, Soho House grew from $250 million to $2 billion, according to media reports.