Sterling Holiday celebrate its Silver Jubilee; Introduces "Vacations for Life'

To commemorate its silver jubilee year, Sterling Holiday Resorts (India) Limited, India's leading hospitality and leisure company, has introduced the "Vacations for Life'contest, a stimulating consumer connect initiative. Through this kind of initiative, spanning across a period of approximately two months (May 6 to June 30, 2011), consumers of Sterling Holidays have an opportunity to go on a holiday of a lifetime and possibly win a lifetime of holidays!

In order to win the Vacation Ownership plan, consumers will be given an ID number at the time of booking their stays at Sterling Holidays. Customers can register their booking through www.sterlingholidays.com. After their stay, they will need to log on with their ID number and write a 250 word essay on their vacationing experience at Sterling Holidays. Three best entries will win a Sterling Holidays Vacation Ownership plan (SHVOP) worth Rs. 77,000/-, which will enable them to vacation annually for the next 25 years by trading in 14 Vacation Ownership points each year.

Through this facility, winners can vacation every year for 25 years at any one of 14 resorts in the Sterling Holidays destination network, which includes 12 spectacular holiday locales in Darjeeling, Gangtok, Goa, Kodaikanal, Lonavala, Manali, Munnar, Mussoorie, Ooty, Puri, Yelagiri and Yercaud.

Commenting on the initiative, Siddharth Mehta, Vice Chairman, Sterling Holidays, said, "In today's hectic and stressful lifestyles, holidays have assumed high importance as they induce a semblance of work-life balance and allow for quality time to be spent with loved ones. Then there is also the fact that Indians have recently discovered the pleasure and educational value of exploring the wonderful world of different geographies and cultures that we live in. It is in this backdrop that we decided to commemorate the start of our Silver Jubilee year by offering our guests a chance to win 25-years of vacations."

Mehta further added "With May 2011 we have ushered in our Silver Jubilee year. In our journey of 25 years, we have strived towards delivering fun-filled, affordable holidays to all our guests. A Silver Jubilee is a milestone that is worthy of a grand celebration and at Sterling Holidays it's no different. With our initiative "Vacations for Life' we look forward to enhance the Sterling Holidays experience and ensure that we keep adding to the vacation memory bank of all our guests".

Sterling Holidays will be also be celebrating its Silver Jubilee week from May 15 to 22 May. A host of fun-filled activities have been planned at all our resorts for children, senior citizens and adults of all ages. For senior citizens, there are a host of special activities, including a workshop on laughter therapy; rummy, chess and Antakshari competitions; and quiz sessions. Fun races, lessons in magic and chocolate eating competitions are lined up for the kids. Special tours, treks and safaris will be organized throughout the week for those who are struck with wanderlust. For the party animals, special theme nights with DJs spinning the latest tracks and, of course, some scrumptious food will surely set the balmy summer nights on fire.