Sterling Holidays appoints Darshan Patel to its Board

Sterling Holiday Resorts (India) Ltd, India’s leading Vacation Ownership and Leisure Hospitality Company, announced today, the appointment of  Darshan Patel to its Board of Directors.

Driven with a passion for creating and establishing new brands, Darshan Patel brings with him with over 25 years of entrepreneurial experience. Widely known as the brain behind Paras Pharmaceuticals success in the FMCG segment and the creator of brands such as Moov and DermiCool, Darshan Patel moved on to establish the Vini Group post the purchase of Paras by Reckitt Benckiser. Today, Vini Cosmetics is well on its way to building successful, market moving brands such as Fogg and White Tone in the Personal Care space.”

“We are happy to welcome Darshan Patel to our Board of Directors and will be drawing on his wealth of experience in building successful business lines and brand value” said Siddharth Mehta, Chairman, Sterling Holiday Resorts (India) Ltd.

On his appointment, Mr. Darshan Patel said “The Leisure Hospitality and Tourism sector is a nascent one in India and I am delighted with the opportunity to contribute to a totally new and exciting category for me. I believe Sterling, as a company is poised for tremendous growth and I am excited about working with the Sterling management in tapping the market potential.”