Sterling Holidays sweeps Elliots beach clean with its Swachh Bharat Abhiyan

Sterling Holiday Resorts Limited, India’s leading Holiday Lifestyle company, in its relentless endeavor to be a responsible corporate citizen of the nation, initiated a cleanliness drive at Elliots Beach, Chennai, in its 4th round of the Swachh Bharat Campaign. Ms. Valliammal Subramaniam, ward 176 Councillor, participated in the drive with great enthusiasm.

Sterling’s commitment to clean India encompasses the company’s Head Office, entire network of 24 resorts and 16 sales offices. To date, over 1000 Sterling Holidays’ guests at the company’s resorts and employees have taken up the cause of a Clean India by voluntarily cleaning up public spaces in and around the company’s resorts and offices.

Commenting on the initiative, Ramesh Ramanathan, Sterling Holidays’ Managing Director, said, “Swachh Bharat Abhiyan is a crucial nation building effort. A clean India will make every citizen proud especially since each Indian would have played a role. Needless to say, a Clean India will go a long way towards enhancing India’s image as an attractive tourism destination. Sterling Holidays is proud to be part of this effort and is committed to participating in the country’s Swachh Bharat Abhiyan campaign on an ongoing basis. To ensure this, we have a year-long calendar in place. Further, by encouraging participation by our guests, employees and their families, we believe we will help spread awareness and build the momentum towards a Clean India.”