Strategically Patrika revamp itself in a youthful look

Right before the festive season, Patrika has strategically re-launched the product with an all new youthful look. Introduced by a teaser ad in juxtaposition with fresh colour photo of Priyanka Gandhi, next to black and white picture of Indira Gandhi is a telling remark of the move.

After a careful planning of three months, intensive research and market feedback the newspaper's look and feel has been completely overhauled. Several closed room discussions were held with various advertiser's to accommodate their perspective.

The new layout has an urban, youthful feel and is very contemporary in design. The newspages are designed keeping the eye moment in mind, essential elements are highlighted using a news hierarchy and non-priority items have been eliminated. The format is very reader friendly, easily navigable and exceptionally innovative and original, made to strengthen product differentiation.

From advertiser's point of view, there are some great innovations on offing, such as the front page solus, which has been re-positioned from bottom right hand side 6th-7th-8th column more towards center to 5th-6th-7th column; thus, making it more like an island position wrapped with news all around rather than occupying just the corner of newspaper. The new solus position definitely gives a better edge to advertisers, as it ensures more eye balls than the classical solus position, also the pagination now enables you to position your advertisement as per the TG, as the pages have pre-designated features appearing on specific pages as per readership habit profiling.

The advertisers' are going to have more attractive advertising options, as several news properties have been designed. There are more innovations up the sleeves of the design team, which will facilitate better mileage and ensure best visibility of advertisements, in the season time especially.

With this new initiative, the newspaper would engage the reader more as news features are better structured, containing more visual support, such as value addition boxes and powerful visual illustrations. The pages are more navigable and this would ensure more reader time per page and is designed to instil more value to inside pages as well.

Bhuwnesh Jain, Deputy Editor, Patrika group adds " Patrika is definitely, as all other media gearing up to cater better to youth readers, but what is important to us and would be carefully ensured that it maintains its core values. Changing with time is imperative, Patrika is known as a very proactive organisation always striving to deliver better and keeping the readers' interest first".

The newspaper is packed with more local news, to re-enforce the reader's connect.

Patrika enjoys No.1 position in terms of recent ABC certification in both Madhya Pradesh and Rajasthan. As per IRS, it is the No.1 newspaper in Rajasthan and No.2 in Urban Madhya Pradesh, and rapidly moving upwards. Patrika group is well known for its commitment to stay ahead of its competition and this time again with its perfectly timed initiative, it has taken the market by surprise again.