Strawberryfrog India bags the creative mandate for Raymond

Strawberryfrog India has won the creative duties for the textile, apparel and fashion major, Raymond Limited. Awarded after a multi-agency pitch that went on for four 

months, this mandate includes all brand activities for Raymond’s fabrics and ready-to-wear products. The move comes after Raymond's decade-long relationship with R Swamy BBDO, which reportedly ended in September 2013. Raymond has also moved its media account to Madison and social media mandate to Social Wavelength.

Mrinmoy Mukherjee, Marketing Director at Raymond, explained, "Over the last six months we have been working towards sharpening and contemporizing our market ecosystem."

Speaking of the win, Raj Kamble, Managing Partner and CCO of Strawberryfrog India said, "It is a dream to work on a brand as iconic as Raymond. I remember 

being enamoured by their positioning of "The Complete Man" in my early days in the industry, and am eager to take the brand to another level with our movement marketing approach. Thanks to social media and the web, people want to connect with brands. They want engagement instead of traditional one-way communication, and that's why it's an exciting time to create movements."

Raymond joins Strawberryfrog's recent roster of wins that includes Miller beer, Xylys by Titan Watches, Mahindra e2o electric car, Vadilal Ice-creams, Lakme Salon, Piramal, Shakti Pumps, etc.
 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising