StreeDum video in collaboration with Pinkvilla
In light of the recent wave of the #MeToo movement, Radio City, along similar lines, has launched the ‘StreeDum’ campaign in Mumbai. The objective of the initiative is to provide the general public with a voice against objectification/harassment they have faced in their day-to-day lives. Led by popular RJ Archana & RJ Salil, the ‘StreeDum’ campaign has been educating and providing counsel to Mumbaikars around this sensitive topic by leveraging the power of radio. In line with this, Radio City, in collaboration with Pinkvilla, has launched a short campaign video.